If you’re a CMO, you are probably aware of the high stakes in making the right technology purchases. Nevertheless , there are several things you should be aware of. First of all, understand what your customers need. You can better align your marketing and advertising devices by understanding this. Likewise, you should be aware of the different language used by marketing, that will either advantage or harmed your business.
VentureBeat is a great learning resource to keep up with the most current marketing and technology trends. This great site pulls the best content by leading websites and offers profound context for people who do buiness leaders. Additionally, it features thought leadership in the digital marketing environment. https://www.strategywork.info/how-to-create-a-cost-leadership-strategy You can get interviews with software vendors, as well as content articles on SEO and promoting technology.